Serving UAE · Saudi Arabia · Qatar · Oman
Case Study · Retail Digital Signage

Mall-Wide Digital Signage Across 3 Levels

Marina Walk Mall  |  Dubai, UAE

48Screens installed
3Levels covered
21Days to go live
Executive Summary

One network, every concourse

Marina Walk Mall needed a single network to run wayfinding, tenant promotions and paid advertising across three levels without the delays of static print. Screendrive installed 48 commercial-grade landscape and portrait screens at entrances, atria and concourse junctions, all scheduled from one cloud dashboard, live in 21 days.

[ Image: mall concourse screens ]
48
screens installed
3
levels covered
21 days
to go live
1
ad-booking dashboard
The Client

Marina Walk Mall

A three-level waterfront retail and dining destination in Dubai, with over 120 tenants and daily footfall across three concourse levels.

THE BRIEF
  • Static directories and printed banners were slow to update and inconsistent across levels.
  • Tenants wanted a paid promotions channel that mall management could sell and schedule directly.
  • Management needed wayfinding, events and safety messaging on the same screens as ads.
[ Image: entrance digital directory ]
Scope of Work

What we delivered

Site survey & design

Concourse-by-concourse survey across all 3 levels, agreeing sightlines and mounting points.

Display supply

48 commercial-grade landscape and portrait screens, indoor-rated for mall environments.

Players & mounts

Android media players and recessed or wall mounts matched to each location.

Network setup

Segmented network with automatic reconnect for every screen zone.

Cloud CMS & ad booking

Central dashboard with a tenant ad-booking workflow and content approval queue.

Training & handover

Marketing team training, documentation and ongoing support.

Our Approach

How we worked

A four-step delivery model timed around mall operating hours, with zero disruption to shoppers.

01

Survey & assess

Walk every level; agree screen positions and cable routes with facilities.

02

Design & procure

Finalise screen mix, source hardware and build wayfinding and ad templates.

03

Install & configure

Overnight, phased installation across all three levels.

04

Trial & handover

Live content trial, marketing team training and formal handover.

Results & Impact

The impact for Marina Walk Mall

100%
Screens live and connected
Minutes
To push mall-wide updates
New
Tenant ad-revenue channel
48
Screens across 3 levels
One dashboard, mall-wide. Marina Walk Mall now runs wayfinding, events and paid tenant advertising from a single calendar, with content approvals handled centrally by the marketing team.
Why Screendrive

Your technology partner

End-to-end

Survey, supply, install and support, all from one partner.

On time

The full 48-screen rollout delivered in just 21 days.

Built to last

Commercial-grade screens engineered for 24/7 mall operation.

Central control

Manage wayfinding, events and ads from one dashboard.

Local GCC support

An on-the-ground team based across the UAE, KSA, Oman and Qatar.

Ready to scale

Add more zones, levels or sites whenever you grow.

Let’s bring smart signage to your building

Book a walkthrough, or ask our GCC team for a quote sized to your project.